The Bluetooth channel provides the opportunity to build a closer relationship with the potential customer based
on non-intrusive communication through their mobile device.
The Bluetooth channel offers clear advantages:
- Mobile phones are with us throughout the day; they are personal objects that are always switched on.
- New mobile phones are increasingly powerful, enabling them to receive more and more complex content to
send more effective messages.
- The messages can be consistent and contextualised according to the environment in which the user is located at
the moment of contact.
- It is a non-intrusive technique, requiring the recipient's explicit approval.
- Flexibility in changing and updating messages.
- Lower, controlled cost.
Endless possibilities for the message: images, animated images, video, interactive applications, catalogues...
all without delivery costs.
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